How Big Pharma works

Former Eli Lilly drug rep speaks out 

Excerpts:

Pharmaceutical sales reps are trained in tactics that are on par with some of the most potent brainwashing techniques used throughout the world, according to an in-depth report co-written by former Eli Lilly drug rep Shahram Ahari, and Adriane Fugh-Berman, associate professor of physiology and biophysics at Georgetown University Medical Center in Washington, DC.

Last weekend I saw a woman who used to work for me 13 years ago.  She wound up going to a four year naturopathic college, but prior to going to ND school she worked as a drug rep.  I heard firsthand, detailed stories of the corrupt and deceitful practices they use.  I am hoping I can convince her to write an article that goes into more details.

Doctors usually believe they are immune to persuasion tactics, and drug reps know just how important it is to maintain that illusion.

It turns out that doctors are mostly unaware of just how extensive and detailed the drug companies’ profiling of them is. Not only are reps trained to assess their personality, practice style, and medical preferences, they’re also instructed to sniff out personal information, like the names of family members, birthdays, and family interests — as well as the physician’s professional interests and recreational pursuits.

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I shouldn’t have to say this but here it is:  obviously there are some doctors that stand up to this, that are more aware and more resistant and more into promoting things like diet and exercise.  But if 80-90% of doctors fall into this category people need to know since it probably includes the doctor they go to.